Do you remember the last time you bought a product or service without reading online reviews or checking out the brand’s social media pages first? Neither do we! These reviews and comments are known as user-generated content (UGC), and it’s a must-have for digital marketing in 2023. Here’s why:

It’s Super Cost-Effective

As marketers, we know that budget constraints are often a concern for brands. This is where UGC shines! It taps into your existing customer base and turns them into brand advocates and content creators at little to no cost. With UGC, UGC lets brands leverage their customers’ creativity and enthusiasm to produce high-quality content that connects directly with others in the target audience. When others see happy customers sharing your brand on social media or leaving positive reviews about their experience, this boosts your brand’s credibility without costing a dime.

It Gives Your Brand Social Proof

Social proof is a powerful psychological concept that influences consumer behavior. When people see others positively engaging with a brand through UGC, it makes that brand feel reliable. In other words, we tend to trust brands that seem trustworthy to others. This is why we’re more likely to buy a product with a thousand 5-star reviews over one with a handful of 5-star reviews!

Positive reviews, testimonials, and real-life stories shared by your existing customers act as endorsements for your brand, encouraging new customers to trust your brand. Social media platforms can also play a central role in driving your brand’s social proof. Consumers often turn to platforms like Instagram and Facebook to discover and validate brands through their UGC.

It Shows Brand Authenticity

Authenticity is king in today’s marketing landscape. Customers value transparency and genuine interactions with brands, and research shows that consumers are 2.4x more likely to say UGC is authentic compared to brand-created content. Since UGC is unfiltered and untouched by a brand’s marketing team, consumers trust it, so it helps foster a deeper emotional connection with your audience. Showcasing real people using and enjoying your products or services creates a relatable narrative for your brand that shows your company is trustworthy.

It Provides Feedback in Real-Time

UGC offers a unique opportunity to gather real-time feedback directly from your customers. Whether through reviews, comments, or shared videos, UGC can provide valuable insights into what your audience loves about your brand and areas where improvements can be made. And it does this instantly, without the need for developing a marketing feedback strategy or consumer satisfaction survey. In turn, this insight empowers you to refine your marketing strategies, enhance your products or services, and deliver a more personalized experience to your customers.

Let Your Happy Customers Do Your Marketing!

At Hausbeck Brand, our team of creative and experienced marketing professionals is ready to help you jump on the UGC train in 2023. We can help you incorporate existing UGC into a compelling marketing strategy or collaborate with you to set up a new avenue for your brand to support and showcase your UGC.

Be sure to check out our complete service menu, and contact us today to schedule a consultation!