Your brand involves more than a snazzy logo and an attractive website. It’s your company’s reputation, and it’s integral to your success.

Consider this branding definition: your brand is the way your audience feels about your company. Several carefully crafted elements go into brand development to produce a unique, strong, and consistent brand that customers trust and remain loyal to.

Effective branding is a necessity for every company. A compelling brand builds a strong foundation for growth and differentiates you from competitors. But what exactly goes into creating a brand? Your first thought may be a logo, and while that’s an important element, there’s much more to branding.

If you haven't had a chance to review my reach out video, check it out here. In the mean time, let’s get you caught up on one of our favorite tips! When in doubt, reach out!

Most companies, and people, have been in reaction mode. One of the ways that we can start getting into proactive mode is to reach out to our customers and clients. The tone and messaging should be with empathy and care. Just like a family or friend, you may want to talk to your clients, customers, vendors, colleagues, etc. and simply ask them how they are doing.

Today’s business atmosphere has become a playground full uncertainty. Here are three tips to help you and your business stay grounded in your message and values. 1. Practice SafetyObviously, by now your business should be practicing safe handwashing and have sanitization stations available for your workers. If most of your business is done online, you […]

It is common knowledge that acquiring customers is more expensive than keeping them, which is just one of the reasons that customer engagement is critical to your brand. The best brands take advantage of every interaction and every opportunity to create a great experience; to gain customer loyalty and form a strong bond. Whether your […]

Posted on March 2, 2020 (March 2, 2020) by hausbeckbrand
It’s almost over. Super Bowl, done. Oscars, done. GRAMMYs, seems like ages ago. They call it the “Championship Season,” the many months of accolades and awards that seem to go on forever. But if you paid attention, many of those awards went to the newcomers, the underdogs, those who two years ago weren’t even on […]

FUN in the Workplace Workshop Thursday, August 15, 20192:15 PM – 4:30 PMNew York Life Las Vegas Office6325 S Rainbow Blvd, Ste 400Las Vegas, Nevada 89118 Event Link Work AND play…it can be the same! When your team stops and “plays” for 30 minutes once a week, it can change your corporate environment.• Create an […]

Does your company’s brand personality, promise, and culture stay true once the consumer crosses the brands threshold? […]

YOUR TARGET AUDIENCE IS NOT EVERYONE WORKSHOP “Great workshop Michelle! I love your process for identifying target markets through creating an action plan.” – Devra Betts “Loved every minute! Great strategizing! Thank you again, it has been so helpful!”– Sandy Tabola “Eye opening.” – Elynne Jacobson   HUMAN RELATIONS – PERSPECTIVE, INTERPRETATION AND COMMUNICATION CLASS […]

 MICHELLE IS EXTREMELY CREATIVE AND DISCIPLINED. “When I realized that my brand and my messaging were unclear. I approached Michelle Hausbeck to help us create a brand, logo, and cohesive messaging across my website and social sites in order to effectively connect with people who would benefit from our services. Michelle Hausbeck helped us […]