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Do you remember the last time you bought a product or service without reading online reviews or checking out the brand’s social media pages…
Building an active, engaged consumer base is no easy feat in today’s crowded digital marketplace. It’s easy to get one-time customers, but…
Even though digital marketing is king in 2023, print marketing hasn’t gone the way of the dinosaur! In fact, print marketing can be a powerful…
In today’s fast-paced business world, women entrepreneurs are making their mark and rewriting the rules. At Hausbeck Brand, we wholeheartedly…
Having a solid brand guide for your business is like having a sturdy foundation for a building. Just like a structure’s foundation supports its…
If you’re a business owner or marketing leader working to help your brand stand out in a crowded marketplace, you’re not alone. Consumers have…
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Brand consistency is the subtle marketing game-changer that a lot of us might not notice. It’s easy to gloss over excellent…
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If you’re a business owner or marketer, you’ve probably heard the term “brand audit” thrown around. And it sounds…
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Just as you’re not the same person you were years ago, neither is your brand! As your business changes and grows over time, it’s…
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Effective branding is all about connecting with people and sharing your company’s story and value. To do this,…