Happy New Year! As we say goodbye to 2022 and look ahead to 2023, it’s time to take a look at the biggest marketing trends emerging for the year. With technology advancing exponentially each year and consumer expectations constantly evolving, businesses need to stay on top of the latest marketing trends. As marketers, we know that all these moving parts can be a lot to keep up with!

That’s why we dug into the research and found four key marketing trends forecasted to make a big splash in 2023. Read on to learn more about each trend and how they can help expand the reach of your brand marketing!

4 Major Marketing Trends for 2023

1. Video Is (Still) King

If you want to level up your brand’s marketing in 2023, videos and animated graphics are the way to go! Videos are easy to consume and allow you to deliver your marketing in an engaging and memorable way. From quick, bite-sized content on Instagram or TikTok to detailed product demonstrations on YouTube, videos are a versatile way to showcase your brand and build awareness. In fact, research shows that video marketing results in a 54% rise in brand awareness, and 88% of people would like to see more video content from brands.

2. Personalized Content Is a Must

In 2023, personalized content marketing infused with compelling storytelling will remain huge. It’s all about compiling customer data to tailor product recommendations, promotions, email campaigns, and social media content to each consumer’s specific preferences and interests. (But remember: it’s absolutely essential to use this data responsibly!) Creating tailored experiences for your customers and showing them the right products at the right time results in higher revenue and conversion rates. As an added bonus, personalized content also saves valuable time and frees your marketing team up for other projects!

3. Mission-First Branding Is In

This trend is all about highlighting your brand’s mission and values alongside your products and services. Mission-first branding has skyrocketed recently as more consumers prioritize doing business with companies that share their values. Implementing cause marketing and mission-first branding is a win-win for both you and your customers because it aligns your company’s purpose with your core audience’s values, leading to more loyal, long-term customers.

4. User-Generated Content Is the New Testimonial

We know that consumers can be wary of traditional forms of advertising, so user-generated content (UGC) will be big in 2023 because it communicates credibility and authority to your audience. One report found that 79% of consumers say authentic UGC highly impacts their purchasing decisions. Think about a TV commercial’s impact on consumer behavior versus an existing user’s personal review and video about their experiences. The UGC wins every time! Plus, UGC is an excellent way to get honest and useful feedback from your existing customers to grow your audience.

Let’s Make 2023 the Year Your Brand Shines!

At Hausbeck Brand, our team of innovative and experienced marketing professionals is ready to help you develop, design, manage, and market your brand. Be sure to check out all of the services we offer, and contact us today to schedule a consultation. Let’s give your marketing the makeover it deserves for the new year!