Category: Branding
Values-based consumerism is on the rise, and carries the expectation that companies are socially responsible. Your brand’s message needs to…
You’ve likely heard the phrase, “content is king.” But what does that mean for your company?
When you publish consistent, high-quality…
Strong branding—the kind that grows your audience and revenue—has a lot to do with how people feel about your company. In fact, over 65% of…
Remember the last time you were at a party, with a small crowd gathered around the food and drinks, and your friend was telling a riveting tale?…
An eye-catching marketing campaign starts by thinking outside the box. Viewers love to be surprised and delighted by new concepts, so you have to…
3 Steps to Launch Your Brand
Consider your brand it’s own living, breathing entity—if it was a cheerleader, would you want it to do backflips…
Strong brand management strategies will maximize your company’s success and cultivate a breeding ground for die-hard fans. Wondering how to get…
What’s in a name? Your organization’s name can actually impact your company’s success, so getting it right the first time is key to…
Your brand identity is the face of your organization, and it’s no secret that strong branding helps increase revenue and customer loyalty.…
3 Ways to Identify Your Target Audience
To identify the right target audience for your brand, you need to know and understand your market. You can…