Most seasoned business owners, people considering opening a business, or for that matter, just people an idea, typically fall into three categories. Take a peek below and see if any of these categories ring true with where you are at in your journey. We can help no matter where you are.
Thinkers typically have an idea, want a change from what they are currently doing or may not be 100 percent sure what they want to do, they just know they want a change.
"I have an idea"
"I want a change"
"I want to do something different, but I don't know what"
Thinkers may share their ideas or feelings with close friends and family but seldom go any further. They are not sure if their ideas have merit, and are too timid to tell others outside their immediate circle or to explore the idea with a professional.
Are you a Thinker? Let's chat your idea or how we can change your situation. Then explore what the next steps would be!
Starters typically have made the choice to start a business, are in the process of setting up the business or have been in business for a short period of time.
"I want to start a business. What is the best process?"
"I have started a business, now what?"
"I should have done certain things before I launched, is it too late?"
Over the years, we have noticed several different types of Starters:
Starters that take time to get their ducks-in-a-row before launching the business. They take the time to research, give thought, and designate a budget to create a strong foundation for the business launch and longevity.
Starters who have fast-tracked the business startup process or have already opened the business, and now realize that they should have had a plan in place, before opening, to create a strong foundation for the business launch and longevity. They need to get their ducks in a row.
Are you a Starter? Let's chat about where you are at and what you should be doing next.
Doers typically have been in business for several years and are ready to grow their business to the next level, have the feeling of being stuck, or have been feeling the squeeze of the changing times in terms of marketing their business and don't know what to do.
"I want to grow my business."
"How do I get unstuck?"
"How can I keep up with the times?"
"How do I market to the new generation?"
Over the years, we have noticed several different types of Doers:
Their business has been steady and growing, they are ready to take it to the next level and expand.
Their business has either declined or stayed stagnant and are unsure of how to get unstuck from where they currently are. There could also be a feeling of disconnect between the current brand, and the why, what, and how of the business over the years. Businesses evolve and change, just like people, and the brand needs to be updated in some cases.
They are feeling the squeeze of the changing times in terms of marketing their business and have found that the marketing strategies implemented in the past are not yielding the same results as before. They have a feeling of being lost. They do not understand what should be done to market in the digital age as well as to a new generation of customers.
Are you a Doer? Let's chat about where you are at and how we can move you to where you want to be.
"I would recommend Michelle Hausbeck to people who need help in getting their wacky ideas translated into a logo that tells the story of their brand perfectly! Having worked indirectly with Michelle for years, I admired her creativity, attention to detail and customer service from afar and was thrilled when I reached out to her for help with a branding concept, I received the same level of expertise and professionalism that she is known for!"
-Nicole Mastrangelo, Community Manager, Co-Operate On Main